IntoGreat Brands consists of two extremely unique and efficient engine oil additive companies; MotorKote and Duralube.

As a PHD research scientist at Michigan State University, Dave Persell invented a super friction reducing lubricant he called MotorKote. He then set out on his own to sell this remarkable product. He focused on truck stops and created an extremely loyal customer base that relied on word of mouth advertising. IntoGreat Brands had gotten word of this revolutionary product and immediately recognized the vast potential of MotorKote. After 11 years on the road, Dave was ready to sell MotorKote to IntoGreat Brands in 2003. Though the packaging has changed since IntoGreat has acquired MotorKote, the same outperforming friction reducing product has remained the same. Today, MotorKote products are sold all across America and in over a dozen countries.

Duralube became part of IntoGreat Brands mid year of 2005. IntoGreat Brands has grown over 600% within a very short period of 2 years. Both brands are now recognized worldwide and do business in over 25 different countries. Customers call in on a daily basis to tell us how they are our biggest promoters because we sell such amazing products. Both of these products thrive on the amazing loyalty expressed by our diehard customers.